Bandsintown: A SWOT-Analysis

 

By Julia Meisterknecht, Paul Schumacher, Veronica Loskutova, and A* Meye*

 

app-logoBandsintown is a service that promotes the music industry through tour announcements, live concert news, interviews with artists and bands, live music reviews, and concert ticket purchases. It tracks users’ location data and syncs with a variety of apps (Facebook, Spotify, Soundcloud, etc.) to “scan” users’ music preferences. After this data is aggregated, the platform develops its own complex predictive algorithms that help it suggest new music, concerts, and relevant personalized information to users. Through Bandsintown, fans, musicians, promoters, and band managers all have close contact with one another.

 

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SWOT-Analysis

 

 

CONCLUSION:

While Bandsintown takes advantage of big data in many ways, it still has a lot of potential to grow over time as it continues to collect and process more and more data. Its current use of big data is harnessed in a way that makes most users feel safe and secure, and it benefits musicians and workers of the music industry. Overall, the benefits seem to greatly outweigh the drawbacks; the service that Bandsintown provides is crucial to all parties and stakeholders involved. However, in the near future, the capabilities of the company must expand to accommodate for the increase in users and the respective increase in data that needs to be collected and analyzed. In order to achieve such a goal, Bandsintown might soon have to charge more money for its services.

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References:

Promoter Bandsintown. (n.d.). Retrieved November 28, 2016, from https://promoters.bandsintown.com/
Manager Bandsintown. (n.d.). Retrieved November 28, 2016, from http://www.artists.bandsintown.com/
Corporate Bandsintown. (n.d.). Retrieved November 28, 2016, from http://corp.bandsintown.com/
Terms of Use Bandsintown. (n.d.). Retrieved November 28, 2016, from http://corp.bandsintown.com/terms
Privacy Policy Bandsintown. (n.d.). Retrieved November 28, 2016, from http://corp.bandsintown.com/privacy
Rao, L. (2009, September 09). Bandsintown Launches Affiliate Program For Concert Ticket Sales. Retrieved November 28, 2016, from https://techcrunch.com/2009/09/09/bandsintown-launches-affiliate-program-for-concert-ticket-sales/
Peoples, G. (2011, September 15). Exclusive: Bandsintown Acquired By Cellfish. Retrieved November 28, 2016, from Rao, L. (2009, September 09). Bandsintown Launches Affiliate Program For Concert Ticket Sales. Retrieved November 28, 2016, from https://techcrunch.com/2009/09/09/bandsintown-launches-affiliate-program-for-concert-ticket-sales/
Waddell, R. (2012, August 27). Retrieved November 28, 2016, from http://www.billboard.com/biz/articles/news/touring/1084033/bandsintown-concert-audience-research-fans-need-to-be-informed#TOiRmH6F0ubT6xP2.99
Mitelberg, J., & Sergent, F. (2016). Bandsintown. Retrieved from corp.bandsintown.com
Strauss, K. (June 28, 2013). Rock stars, concert promoters and bandsintown. Forbes, October 3, 2016.
Taylor, L. (September 21, 2015). 6 ways for artists to get the most out of bandsintown. Retrieved from http://electrickiwi.co.uk/social-media/6-ways-for-artists-to-get-the-most-out-of-bandsintown/
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2 thoughts on “Bandsintown: A SWOT-Analysis

  1. I really appreciate that the style of your SWOT analysis is so distinct from the others. It was a creative idea and also motivated me to check out your blog post as this format facilitates to grasp information for many people.
    With respect to the project, it is remarkable that this service shortens the process of searching for a concert and buying the corresponding tickets, which normally requires some time.
    About the data privacy issues, I personally think that stating the location probably must not be the exact city one lives in, neither the name has to be correct. This allows to keep a bit more personal privacy. On the other hand, as being connected to social media such as facebook, the private data collected by facebook is in comparison more meaningful than stating the taste of music, favorite artist etc. in bandsintown. Consequently, I consider this service as a more efficient alternative to conventional concert booking systems. Finally, for individuals this service promises a better accuracy of related advertisement if certain parameters are set correctly. Thus, for people still trying to find their taste of music or trying to get a better overview of the concerts this service with its application of big data seems to be a great choice.

    Liked by 2 people

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