Big Data and Social Media

Written by: David Duvall

Social media in the past several years has grown exponentially and will continue to grow as an increasing number of people around the world are gaining access to the Internet. Social media is defined as “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos). This is clearly a broad spectrum and will continue to grow as innovations and more users change the social media industry over time. This summary will describe some advantages, disadvantages, opportunities, and threats to the use of social media both personally and corporately. Barack Obama’s 2008 campaign will also be analyzed because they able to effectively use social media and technology as an integral part of the campaign’s strategy.

  • Advantages of Social Media:
    • People are able to interact globally and at any time, in many cases.
    • Social media can serve as an effective marketing tool because of the large and diverse amount of people that use social media.
    • Information can be shared quickly.
    • A relatively inexpensive method of marketing to a large audience.
    • Provides companies with a medium for feedback from customers.
    • Allows for trends and market research to be done more easily because people around the world share their opinions about different goods, services, and companies on social media.
  • Disadvantages of Social Media:
    • It can be distracting. In 2012, a study found that teens spend nearly 80% of their online time on social networks.
    • People must be careful what they post online, employers and universities in some countries screen people using their social media profiles.
    • Studies have found that social networks can give you negative emotions and potentially amplify a person’s depression.
    • Data cannot necessarily be guaranteed to be 100% safe and secure.
  • Opportunities of Social Media:
    • Social networking continues to grow, especially among young people.
    • Provides a platform to expand business contacts.
    • Marketing is not necessarily constrained to national boundaries.
    • Provides alternative methods for employees and people to collaborate.
  • Threats of Social Media:
    • It can be unproductive when misused in places such as a workplace or school.
    • People can share too much information on social media and leave themselves vulnerable to someone who could take advantage of someone’s personal information.
    • Employers can use social media to discriminate against potential employees.
    • Misinformation can be spread quickly.
    • Data cannot necessarily be guaranteed to be 100% safe and secure.

Barack Obama was elected the 44th president of the United States on November 4th, 2008. A major contributor to his campaign’s success was the use of social media to both raise money and create a base of empowered volunteers who felt they could make a difference. Obama was able to establish online credibility and trust by gradually increasing his social media presence. He was also able to garner large support by focusing on involving and engaging voters, instead of focusing primarily on getting votes and money. Obama was more prevalent on all forms of social media than his Republican counterpart, John McCain. Barack Obama’s use of social media proved to be a significant method of marketing his name and goals as president.

In conclusion, social media is still growing and will continue to do so. Companies and people alike must know the potential disadvantages associated with this form of media, however, the benefits clearly outweigh possible threats. Social media has proven to be an effective way to spread ideas and opinions across the globe in a short amount of time and as more people join these sites it will only become more prevalent in society.

 

Advertisements

3 thoughts on “Big Data and Social Media

  1. I like the idea of using bullet points as it makes the blog well-structured. For Obama’s campaign, I think that you could have added more information. For example, the team that worked for Obama made a huge amount of short and long phone interviews in order to “get to know” voters and be able to communicate with them. After that they analyzed voters by a special system with points scale and then they targeted people with similar interests.

    Like

  2. I like the idea of using bullet points as it makes the blog well-structured. For Obama’s campaign, I think that you could have added more information. For example, the team that worked for Obama made a huge amount of short and long phone interviews in order to “get to know” voters and be able to communicate with them. After that they analyzed voters by a special system with points scale and then they targeted people with similar interests.

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s